Is Clay safe with your data?
Clay
Clay Software, Inc.
Partial disclosure · high confidence
Clay earns a C (60/100) because it discloses its data practices only in part.
#68
of 116 apps ranked
60
score · Sales & marketing avg 57
+3
vs category average
Clay's privacy policy is strong on data-subject rights, sharing transparency, and international transfer safeguards. It says nothing about AI model training and gives little detail on retention or breach notification, which keeps the score mid-table.
What Clay's privacy policy says about your data
Self-declared data broker with sell opt-out
Section 13 states "Yes. Clay is a data broker" and offers a "do not sell" button plus a privacy@clay.com route. The 2024 metrics show all 8 opt-out requests were honored. The sale of data is disclosed and an opt-out exists, so it does not sink the score.
Full data-subject rights toolkit
Sections 11 and 12 grant access, correction, portability, deletion, objection, and restriction across the European and U.S. state frameworks, with a privacy@clay.com request channel and published CCPA response metrics.
International transfers with named safeguards
Section 14 relies on European Commission adequacy decisions, contractual protections, and Binding Corporate Rules, and Section 17 appoints VeraSafe as the Article 27 EU representative.
Retention and breach handling underspecified
Section 5 keeps data "only as long as necessary" with no day-count, and Section 6 promises "appropriate technical and organizational security measures" with no breach-notification commitment or timeframe. AI model training is not addressed at all.
What the policy is silent or vague on
- Not stated: keeping user inputs out of model training
- Not stated: a way to opt out of training
- Not stated: whether training use differs by plan
- Not stated: your ownership of generated outputs
Clay privacy rating
Details
- Category
- Sales & marketing
- Modalities
- text
- Processes biometrics
- No
- Policy last updated
- 2025-07-03
- Region scored
- Global / US-default
- Assessed
- 2026-06-20
Other sales & marketing apps
Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.