Is Clay safe with your data?

Clay

Clay Software, Inc.

53/100

Partial disclosure · high confidence

Clay earns a C (53/100) because it discloses its data practices only in part.

Dealbreaker flag

D1.4: you grant Clay Labs a worldwide, non-exclusive... transferable and perpetual license to use, reproduce, modify, adapt, publish, translate, distribute, and display such content

#90

of 211 apps ranked

score · Sales & marketing avg 46

vs category average

Grade scaleA · 70–100B · 60–69C · 48–59D · 35–47F · 0–34

Clay discloses a training opt-out and deletion rights, but reserves perpetual sublicensable content licences, restricts some objection rights conditionally, and provides vague security/retention language.

What Clay's privacy policy and terms of service say about your data

Training opt-out points at account settings

Customer data feeds model training "unless you opt out of training through your account settings". The setting is not named or described further.

Perpetual sublicensable content licence

Users "grant Clay Labs a worldwide, non-exclusive... transferable and perpetual license to use, reproduce, modify, adapt, publish, translate, distribute, and display such content". Nothing limits the licence to delivering the service.

Deletion is conditional on local law

The policy says "You may also request the deletion of your personal information, as permitted under applicable law". The qualifier leaves the right conditional rather than guaranteed.

Objection right carries carve-outs

The policy offers a right to "object to any use of your personal information that is not required by legal obligation". Uses the company treats as legally required sit outside the right.

What the policy is silent or vague on

Not stated: whether training use differs by plan
Not stated: your ownership of generated outputs
Not stated: shorter retention for AI conversation logs
Not stated: a data-minimisation commitment

Clay privacy rating

Training-data use0 of 4 disclosed

Keeps user inputs out of model training, or makes training opt-inPartial

Names a way to opt out of or into trainingPartial

Says whether training use differs by plan or tierSilent

Lets the user keep ownership of generated outputsAdverse

Data-subject rights2 of 5 disclosed

Grants a right to access your dataDisclosed

Grants a right to delete your dataPartial

Offers data portability in a usable formatPartial

Grants a right to correct your dataDisclosed

Grants a way to object to or opt out of processingPartial

Retention and deletion0 of 4 disclosed

States a retention period for your dataPartial

States a deletion timeline after closure or requestPartial

Sets a shorter retention for AI conversation logsSilent

Commits to collecting only the data it needsSilent

Third-party sharing3 of 5 disclosed

Lists the categories of third parties it shares withDisclosed

References a sub-processor list or data processing agreementPartial

Does not sell or share data for advertising, or offers opt-outPartial

Names a safeguard for international data transfersDisclosed

States a standard for government and law-enforcement accessDisclosed

Transparency3 of 4 disclosed

Discloses that you are interacting with AISilent

Marks AI-generated or synthetic outputNot applicable

Enumerates the categories of data it collectsDisclosed

Maps processing purposes to legal basesDisclosed

Is versioned and dated, with change noticeDisclosed

Sensitive data and children1 of 2 disclosed

Discloses automated decisions and a human-review pathNot applicable

Limits the use of special-category dataPartial

Governs biometric data specificallyNot applicable

States protections for children's dataDisclosed

Security and accountability0 of 3 disclosed

Describes its security safeguardsPartial

Commits to breach notificationPartial

Names a certification or a privacy contactPartial

DisclosedPartialSilentAdverseNot applicable

Details

Category: Sales & marketing
Modalities: text
Processes biometrics: No
Policy last updated: 2025-07-03
Region scored: Global / US-default
Last assessed: 2026-08-13

Documents examined

Other sales & marketing apps

Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.