Is Clay safe with your data?

Clay

Clay Software, Inc.

46/100

Weak disclosure · high confidence

Clay earns a D (46/100) because it leaves much about its data practices unstated.

Dealbreaker flag

D1.4: you grant Clay Labs a worldwide, non-exclusive ... transferable and perpetual license to use, reproduce, modify, adapt, publish, translate, distribute, and display such content

#104

of 216 apps ranked

score · Sales & marketing avg 40

vs category average

Grade scaleA · 70–100B · 60–69C · 48–59D · 35–47F · 0–34

Clay promises not to use uploaded content beyond serving the uploading account and says it will not sell personal information, but its terms take a perpetual, transferable, sublicensable licence over user content and the privacy notice sets no retention period and has not been updated since 2020.

What Clay's privacy policy and terms of service say about your data

Content licence

The terms take a worldwide, transferable and perpetual licence to use, reproduce, modify, publish, distribute and display user content, with a separate right to sublicense it.

No sale of data

The policy states Clay has not disclosed or sold personal information in the preceding 12 months and will not sell personal information in the future.

Retention

The policy keeps personal information only "as long as it is necessary" and names no retention period in days, months or years.

Stale policy

The privacy notice carries a last-updated date of September 11th, 2020, and says changes take effect as soon as the page is accessible.

What the policy is silent or vague on

Not stated: a way to opt out of training
Not stated: whether training use differs by plan
Not stated: your ownership of generated outputs
Not stated: shorter retention for AI conversation logs

Clay privacy rating

Training-data use0 of 4 disclosed

Keeps user inputs out of model training, or makes training opt-inPartial

Names a way to opt out of or into trainingSilent

Says whether training use differs by plan or tierSilent

Lets the user keep ownership of generated outputsSilent

Data-subject rights3 of 5 disclosed

Grants a right to access your dataDisclosed

Grants a right to delete your dataPartial

Offers data portability in a usable formatDisclosed

Grants a right to correct your dataPartial

Grants a way to object to or opt out of processingDisclosed

Retention and deletion0 of 4 disclosed

States a retention period for your dataPartial

States a deletion timeline after closure or requestPartial

Sets a shorter retention for AI conversation logsSilent

Commits to collecting only the data it needsPartial

Third-party sharing1 of 5 disclosed

Lists the categories of third parties it shares withPartial

References a sub-processor list or data processing agreementPartial

Does not sell or share data for advertising, or offers opt-outDisclosed

Names a safeguard for international data transfersPartial

States a standard for government and law-enforcement accessPartial

Transparency0 of 4 disclosed

Discloses that you are interacting with AIPartial

Marks AI-generated or synthetic outputNot applicable

Enumerates the categories of data it collectsPartial

Maps processing purposes to legal basesPartial

Is versioned and dated, with change noticePartial

Sensitive data and children1 of 2 disclosed

Discloses automated decisions and a human-review pathNot applicable

Limits the use of special-category dataPartial

Governs biometric data specificallyNot applicable

States protections for children's dataDisclosed

Security and accountability0 of 3 disclosed

Describes its security safeguardsPartial

Commits to breach notificationPartial

Names a certification or a privacy contactPartial

DisclosedPartialSilentAdverseNot applicable

Details

Category: Sales & marketing
Modalities: text
Processes biometrics: No
Policy last updated: 2020-09-11
Region scored: Global / US-default
Last assessed: 2026-10-13

Documents examined

Other sales & marketing apps

Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.