Is Apollo.io safe with your data?

Apollo.io

ZenProspect, Inc.

44/100

Weak disclosure · high confidence

Apollo.io earns a D (44/100) because it leaves much about its data practices unstated.

Dealbreaker flag

D1.4: an irrevocable, perpetual, worldwide, transferable, sublicensable, and royalty-free license to analyze Customer Data

#130

of 211 apps ranked

score · Sales & marketing avg 47

-3

vs category average

Grade scaleA · 70–100B · 60–69C · 48–59D · 35–47F · 0–34

Apollo.io discloses basic access and deletion rights, names recipient categories, and references DPA compliance, but remains silent on training opt-out mechanism, data minimization, breach notice, and named security controls.

What Apollo.io's privacy policy and terms of service say about your data

Training data use , named right but no mechanism

Apollo discloses "You have the right to object to or opt-out of such processing" for AI training, but the policy does not name how users exercise this right (no Privacy Center link, account setting, or process named).

Adverse: perpetual sublicensable customer data licence

"Apollo grants...an irrevocable, perpetual, worldwide, transferable, sublicensable, and royalty-free license to analyze Customer Data using artificial intelligence" , customer data is retained and reused indefinitely beyond service provision.

Data rights disclosed for EU residents only

Access, deletion, correction, and objection rights are explicitly stated in Section 11 for European Territories residents but not listed in the main global policy sections.

Silent on breach notification, security controls, data minimization

Policy contains no named security controls (TLS, AES-256, RBAC), no breach notification timeline, no data minimization commitment, and no specific retention period (only 'as long as useful').

What the policy is silent or vague on

Not stated: a way to opt out of training
Not stated: whether training use differs by plan
Not stated: your ownership of generated outputs
Not stated: data portability

Apollo.io privacy rating

Training-data use0 of 4 disclosed

Keeps user inputs out of model training, or makes training opt-inPartial

Names a way to opt out of or into trainingSilent

Says whether training use differs by plan or tierSilent

Lets the user keep ownership of generated outputsAdverse

Data-subject rights4 of 5 disclosed

Grants a right to access your dataDisclosed

Grants a right to delete your dataDisclosed

Offers data portability in a usable formatSilent

Grants a right to correct your dataDisclosed

Grants a way to object to or opt out of processingDisclosed

Retention and deletion0 of 4 disclosed

States a retention period for your dataPartial

States a deletion timeline after closure or requestSilent

Sets a shorter retention for AI conversation logsSilent

Commits to collecting only the data it needsSilent

Third-party sharing2 of 5 disclosed

Lists the categories of third parties it shares withDisclosed

References a sub-processor list or data processing agreementPartial

Does not sell or share data for advertising, or offers opt-outSilent

Names a safeguard for international data transfersDisclosed

States a standard for government and law-enforcement accessPartial

Transparency2 of 4 disclosed

Discloses that you are interacting with AIPartial

Marks AI-generated or synthetic outputNot applicable

Enumerates the categories of data it collectsDisclosed

Maps processing purposes to legal basesPartial

Is versioned and dated, with change noticeDisclosed

Sensitive data and children0 of 2 disclosed

Discloses automated decisions and a human-review pathNot applicable

Limits the use of special-category dataSilent

Governs biometric data specificallyNot applicable

States protections for children's dataPartial

Security and accountability0 of 3 disclosed

Describes its security safeguardsSilent

Commits to breach notificationSilent

Names a certification or a privacy contactPartial

DisclosedPartialSilentAdverseNot applicable

Details

Category: Sales & marketing
Modalities: text
Processes biometrics: No
Policy last updated: 2025-09-16
Region scored: Global / US-default
Last assessed: 2026-07-08

Documents examined

Other sales & marketing apps

Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.