Is Apollo.io safe with your data?

Apollo.io

ZenProspect, Inc.

50/100

Partial disclosure · high confidence

Apollo.io earns a C (50/100) because it discloses its data practices only in part.

Dealbreaker flag

D1.1: We may use information collected through the Services, including Contributor Database records and Usage Data, to train internal models.
D1.4: You grant Apollo an irrevocable, perpetual, worldwide, transferable, sublicensable, and royalty-free license to analyze Customer Data using artificial intelligence

#80

of 216 apps ranked

score · Sales & marketing avg 39

+11

vs category average

Grade scaleA · 70–100B · 60–69C · 48–59D · 35–47F · 0–34

Apollo.io states it may use data collected through the Services to train internal models and takes a perpetual, sublicensable licence over Customer Data for AI analysis, while offering a named removal and opt-out route for the contact records it sells.

What Apollo.io's privacy policy and terms of service say about your data

Trains on collected data

The policy says Apollo may use information collected through the Services, including Contributor Database records and Usage Data, to train internal models, and names no way to opt out of that training.

Perpetual AI licence over Customer Data

The terms take an irrevocable, perpetual, sublicensable licence to analyse Customer Data with AI to improve the Platform, though Apollo says such data is first aggregated or de-identified and is not shared for third-party model training.

Sells contact data, with a named opt-out

Apollo states it sells Contributor Database records to customers and shares data with advertising partners, and points to a Removal Page in the Privacy Center or privacy@apollo.io to opt out.

No retention period given

Retention is described only as a period consistent with the purposes of collection, with no number of days or months anywhere in the policy.

What the policy is silent or vague on

Not stated: keeping user inputs out of model training
Not stated: a way to opt out of training
Not stated: whether training use differs by plan
Not stated: your ownership of generated outputs

Apollo.io privacy rating

Training-data use0 of 4 disclosed

Keeps user inputs out of model training, or makes training opt-inSilent

Names a way to opt out of or into trainingSilent

Says whether training use differs by plan or tierSilent

Lets the user keep ownership of generated outputsSilent

Data-subject rights3 of 5 disclosed

Grants a right to access your dataDisclosed

Grants a right to delete your dataDisclosed

Offers data portability in a usable formatPartial

Grants a right to correct your dataPartial

Grants a way to object to or opt out of processingDisclosed

Retention and deletion0 of 4 disclosed

States a retention period for your dataPartial

States a deletion timeline after closure or requestSilent

Sets a shorter retention for AI conversation logsSilent

Commits to collecting only the data it needsPartial

Third-party sharing3 of 5 disclosed

Lists the categories of third parties it shares withDisclosed

References a sub-processor list or data processing agreementDisclosed

Does not sell or share data for advertising, or offers opt-outPartial

Names a safeguard for international data transfersDisclosed

States a standard for government and law-enforcement accessPartial

Transparency3 of 4 disclosed

Discloses that you are interacting with AIDisclosed

Marks AI-generated or synthetic outputNot applicable

Enumerates the categories of data it collectsDisclosed

Maps processing purposes to legal basesDisclosed

Is versioned and dated, with change noticePartial

Sensitive data and children1 of 2 disclosed

Discloses automated decisions and a human-review pathNot applicable

Limits the use of special-category dataDisclosed

Governs biometric data specificallyNot applicable

States protections for children's dataPartial

Security and accountability1 of 3 disclosed

Describes its security safeguardsPartial

Commits to breach notificationPartial

Names a certification or a privacy contactDisclosed

DisclosedPartialSilentAdverseNot applicable

Details

Category: Sales & marketing
Modalities: text
Processes biometrics: No
Policy last updated: 2026-08-10
Region scored: Global / US-default
Last assessed: 2026-10-13

Documents examined

Other sales & marketing apps

Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.