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Is Apollo.io safe with your data?

C
Apollo.io icon

Apollo.io

ZenProspect, Inc.

48/100

Partial disclosure · high confidence

Apollo.io earns a C (48/100) because it discloses its data practices only in part.

Dealbreaker flag

  • D1.1: We may use information collected through the Services, including Contributor Database records and Usage Data, to train internal models.
  • D1.4: You grant Apollo an irrevocable, perpetual, worldwide, transferable, sublicensable, and royalty-free license to analyze Customer Data using artificial intelligence to improve the Platform

#118

of 211 apps ranked

48

score · Sales & marketing avg 47

+1

vs category average

Grade scaleA · 70–100B · 60–69C · 48–59D · 35–47F · 0–34

Apollo.io is a registered B2B data broker whose policy openly states it trains internal models on Contributor Database records and takes an irrevocable perpetual sublicensable licence over Customer Data, offset by a well specified set of named privacy request mechanisms and ISO 27001 and SOC 2 certification.

What Apollo.io's privacy policy and terms of service say about your data

Training and content licence are both adverse

Apollo states plainly that it "may use information collected through the Services, including Contributor Database records and Usage Data, to train internal models" with no opt-out anywhere in the text. The terms separately grant Apollo "an irrevocable, perpetual, worldwide, transferable, sublicensable, and royalty-free license" over Customer Data, and the attached aggregation proviso does not cure the perpetual sublicensable grant.

Portability and correction are legally conditioned

Portability applies only "Where required by applicable law" and correction only "To the extent required by applicable law", each with further carve-outs plus a commercially reasonable efforts qualifier. These are conditional versions of the rights rather than unconditional grants.

Transfer safeguards apply to Europe only

The named Standard Contractual Clauses and Data Privacy Framework safeguard sits in Section 11.2 and the purpose-to-legal-basis mapping sits in Section 11, both headed "Information for Residents of the European Economic Area, the UK, and Switzerland". The global default in Section 10 says only that safeguards "may include" a list.

Sale, retention and AI logging stay weak

Apollo confirms it sells Contributor Database records, with an opt-out available through the Removal Page. No retention number appears anywhere, and the only AI retention language is "deletion of inputs and outputs after a defined retention period" imposed on third parties, with no period disclosed for Apollo's own MCP request logs.

What the policy is silent or vague on

  • Not stated: keeping user inputs out of model training
  • Not stated: a way to opt out of training
  • Not stated: whether training use differs by plan
  • Not stated: your ownership of generated outputs

Apollo.io privacy rating

Training-data use0 of 4 disclosed
Keeps user inputs out of model training, or makes training opt-inAdverse
Names a way to opt out of or into trainingSilent
Says whether training use differs by plan or tierSilent
Lets the user keep ownership of generated outputsAdverse
Data-subject rights3 of 5 disclosed
Grants a right to access your dataDisclosed
Grants a right to delete your dataDisclosed
Offers data portability in a usable formatPartial
Grants a right to correct your dataPartial
Grants a way to object to or opt out of processingDisclosed
Retention and deletion0 of 4 disclosed
States a retention period for your dataPartial
States a deletion timeline after closure or requestSilent
Sets a shorter retention for AI conversation logsSilent
Commits to collecting only the data it needsPartial
Third-party sharing2 of 5 disclosed
Lists the categories of third parties it shares withDisclosed
References a sub-processor list or data processing agreementDisclosed
Does not sell or share data for advertising, or offers opt-outPartial
Names a safeguard for international data transfersPartial
States a standard for government and law-enforcement accessSilent
Transparency2 of 4 disclosed
Discloses that you are interacting with AIDisclosed
Marks AI-generated or synthetic outputNot applicable
Enumerates the categories of data it collectsDisclosed
Maps processing purposes to legal basesPartial
Is versioned and dated, with change noticePartial
Sensitive data and children1 of 2 disclosed
Discloses automated decisions and a human-review pathNot applicable
Limits the use of special-category dataDisclosed
Governs biometric data specificallyNot applicable
States protections for children's dataPartial
Security and accountability1 of 3 disclosed
Describes its security safeguardsPartial
Commits to breach notificationPartial
Names a certification or a privacy contactDisclosed
DisclosedPartialSilentAdverseNot applicable

Details

Category
Sales & marketing
Modalities
text
Processes biometrics
No
Policy last updated
2026-08-10
Region scored
Global / US-default
Last assessed
2026-08-13

Documents examined

Other sales & marketing apps

Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.

Is Apollo.io safe with your data? Grade C | AI App Trust & Transparency Index