Is Apollo.io safe with your data?
Apollo.io
ZenProspect, Inc.
Partial disclosure · high confidence
Apollo.io earns a C (60/100) because it discloses its data practices only in part.
#69
of 116 apps ranked
60
score · Sales & marketing avg 57
+3
vs category average
Apollo.io discloses strong data-subject rights, named international transfer safeguards, and a clear AI opt-out. Its data-broker contributory database, vague retention with no day count, and silence on output ownership and breach notification keep it at a mid C. Selling and sharing personal data comes with a named opt-out (the California sale or sharing right plus the database removal request), which keeps it a half-credit weakness.
What Apollo.io's privacy policy says about your data
AI training opt-out is named
The policy states Apollo may use Service Information and business contact data as inputs to internally developed models and third-party AI providers, and it grants data subjects the right to object or opt out through the Privacy Center and Remove Center.
Data-broker reuse is broad
Data submitted to Apollo is used to grow, enrich, and verify its Contributory Database, which is made available to all other Apollo customers, and Apollo is registered as a data broker in California and other states.
Transfer safeguards are named
Apollo certifies to the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks and relies on Standard Contractual Clauses with Transfer Impact Assessments for transfers outside the EEA.
Retention and breach notice are weak
Retention is described only as for as long as it is useful in our products, with no day count, and the security section asks users to report breaches without committing the provider to any breach-notification timeframe.
What the policy is silent or vague on
- Not stated: whether training use differs by plan
- Not stated: your ownership of generated outputs
- Not stated: data portability
- Not stated: shorter retention for AI conversation logs
Apollo.io privacy rating
Details
- Category
- Sales & marketing
- Modalities
- text
- Processes biometrics
- No
- Policy last updated
- 2025-09-16
- Region scored
- Global / US-default
- Assessed
- 2026-06-20
Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.