Is 11x safe with your data?

11x

11x Inc.

57/100

Partial disclosure · grade C is 48–59 · high confidence

Scored 57 ± 5 (range 52–62)

The ±5 is measured, not chosen: re-running the grader on identical policy text landed inside this range for 96% of apps. Read a one-grade gap between two apps as noise. How we grade

11x earns a C (57/100) because it discloses its data practices only in part.

Dealbreaker flag

D4.3: for the Services' technical administration, to increase our Services' functionality and user-friendliness ... and for advertising purposes

#48

of 216 apps ranked

score · Sales & marketing avg 39

+18

vs category average

Grade scaleA · 70–100B · 60–69C · 48–59D · 35–47F · 0–34

11x contractually promises never to train AI models on customer data and names the customer as owner of that data, but the privacy policy reserves the use of navigational data for advertising purposes, names no retention period, and says nothing about notifying anyone after a breach.

What 11x's privacy policy and terms of service say about your data

Strong no-train commitment

The terms state that 11x will not use any customer data to train artificial intelligence or machine learning models, and the customer exclusively owns that data while 11x's licence is limited to providing and improving the service.

Navigational data feeds advertising

The policy says information such as IP address, geographic location and pages viewed is used "for advertising purposes", and no opt-out from that advertising use is offered.

Retention is open-ended

Personal information is kept "as long as we consider it potentially useful in contacting you about the Service", with no number of days, months or years anywhere in the policy.

No breach notification, no legal bases

Neither document commits to telling users about a security breach or sets any timeframe for doing so, and purposes are covered by one blanket consent sentence rather than being mapped to legal bases.

What the policy is silent or vague on

Not stated: a way to opt out of training
Not stated: whether training use differs by plan
Not stated: shorter retention for AI conversation logs
Not stated: whether it sells or shares data for advertising

11x privacy rating

Training-data use2 of 4 disclosed

Keeps user inputs out of model training, or makes training opt-inDisclosed

Names a way to opt out of or into trainingSilent

Says whether training use differs by plan or tierSilent

Lets the user keep ownership of generated outputsDisclosed

Data-subject rights1 of 5 disclosed

Grants a right to access your dataPartial

Grants a right to delete your dataPartial

Offers data portability in a usable formatPartial

Grants a right to correct your dataPartial

Grants a way to object to or opt out of processingDisclosed

Retention and deletion1 of 4 disclosed

States a retention period for your dataPartial

States a deletion timeline after closure or requestDisclosed

Sets a shorter retention for AI conversation logsSilent

Commits to collecting only the data it needsPartial

Third-party sharing1 of 5 disclosed

Lists the categories of third parties it shares withDisclosed

References a sub-processor list or data processing agreementPartial

Does not sell or share data for advertising, or offers opt-outSilent

Names a safeguard for international data transfersPartial

States a standard for government and law-enforcement accessPartial

Transparency3 of 5 disclosed

Discloses that you are interacting with AIDisclosed

Marks AI-generated or synthetic outputSilent

Enumerates the categories of data it collectsDisclosed

Maps processing purposes to legal basesSilent

Is versioned and dated, with change noticeDisclosed

Sensitive data and children2 of 4 disclosed

Discloses automated decisions and a human-review pathSilent

Limits the use of special-category dataDisclosed

Governs biometric data specificallySilent

States protections for children's dataDisclosed

Security and accountability2 of 3 disclosed

Describes its security safeguardsDisclosed

Commits to breach notificationSilent

Names a certification or a privacy contactDisclosed

DisclosedPartialSilentAdverseNot applicable

Details

Category: Sales & marketing
Modalities: text
Processes biometrics: No
Policy last updated: 2023-12
Region scored: Global / US-default
Last assessed: 2026-10-13

Documents examined

Other sales & marketing apps

Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.