Is Pendo safe with your data?

Pendo

Pendo.io Inc.

37/100

Weak disclosure · high confidence

Pendo earns a D (37/100) because it leaves much about its data practices unstated.

Dealbreaker flag

D1.4: grant ... a perpetual, irrevocable, non-exclusive, royalty-free right and license (with right to sublicense) to use, reproduce, display, perform, adapt, modify, distribute, make derivative works of and otherwise exploit such content in any form and for any purpose

#167

of 216 apps ranked

score · BI & analytics avg 49

-12

vs category average

Grade scaleA · 70–100B · 60–69C · 48–59D · 35–47F · 0–34

Pendo's policy covers data categories, recipient categories and California and European privacy rights in detail, while its terms take a perpetual sublicensable licence over anything users submit and the policy names no retention period, no breach-notice commitment and no sub-processor list.

What Pendo's privacy policy and terms of service say about your data

Content licence

The terms of use take a perpetual, irrevocable, royalty-free licence with the right to sublicense over any content a user submits, and state that such content will not be treated confidentially.

Retention

Retention is described only as fulfilling the purposes for which information was collected, with no number of days, months or years anywhere in the policy.

AI disclosure

Analytics and service improvement may be supported by machine learning, and Pendo says it develops that functionality only after de-identifying, aggregating or anonymizing information, while conceding it may appear specific to an individual.

Opt-out of ad sharing

Pendo accepts that some of its advertising services may count as selling or sharing under California law and offers a Do Not Sell or Share link plus honouring the Global Privacy Control signal.

What the policy is silent or vague on

Not stated: a way to opt out of training
Not stated: whether training use differs by plan
Not stated: your ownership of generated outputs
Not stated: data portability

Pendo privacy rating

Training-data use0 of 4 disclosed

Keeps user inputs out of model training, or makes training opt-inPartial

Names a way to opt out of or into trainingSilent

Says whether training use differs by plan or tierSilent

Lets the user keep ownership of generated outputsSilent

Data-subject rights4 of 5 disclosed

Grants a right to access your dataDisclosed

Grants a right to delete your dataDisclosed

Offers data portability in a usable formatSilent

Grants a right to correct your dataDisclosed

Grants a way to object to or opt out of processingDisclosed

Retention and deletion0 of 4 disclosed

States a retention period for your dataPartial

States a deletion timeline after closure or requestSilent

Sets a shorter retention for AI conversation logsSilent

Commits to collecting only the data it needsPartial

Third-party sharing1 of 5 disclosed

Lists the categories of third parties it shares withDisclosed

References a sub-processor list or data processing agreementSilent

Does not sell or share data for advertising, or offers opt-outPartial

Names a safeguard for international data transfersPartial

States a standard for government and law-enforcement accessPartial

Transparency1 of 4 disclosed

Discloses that you are interacting with AIPartial

Marks AI-generated or synthetic outputNot applicable

Enumerates the categories of data it collectsDisclosed

Maps processing purposes to legal basesSilent

Is versioned and dated, with change noticePartial

Sensitive data and children1 of 2 disclosed

Discloses automated decisions and a human-review pathNot applicable

Limits the use of special-category dataPartial

Governs biometric data specificallyNot applicable

States protections for children's dataDisclosed

Security and accountability1 of 3 disclosed

Describes its security safeguardsPartial

Commits to breach notificationSilent

Names a certification or a privacy contactDisclosed

DisclosedPartialSilentAdverseNot applicable

Details

Category: BI & analytics
Modalities: text
Processes biometrics: No
Policy last updated: 2024-11-04
Region scored: Global / US-default
Last assessed: 2026-10-13

Documents examined

Other bi & analytics apps

Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.