Is Amplitude safe with your data?

Amplitude

Amplitude Inc.

46/100

Weak disclosure · high confidence

Amplitude earns a D (46/100) because it leaves much about its data practices unstated.

Dealbreaker flag

D1.1: Amplitude may use techniques such as machine learning in order to improve the Services, and Customer instructs Amplitude to process its Customer Data for such purpose

#111

of 216 apps ranked

score · BI & analytics avg 47

-1

vs category average

Grade scaleA · 70–100B · 60–69C · 48–59D · 35–47F · 0–34

Amplitude tells customers their data may be run through machine learning to improve the service and treats that as instructed processing, with no opt-out, while giving users named email and account-profile routes for access, copies and correction.

What Amplitude's privacy policy and terms of service say about your data

Machine learning on customer data

The terms state Amplitude may use techniques such as machine learning to improve the Services and that the customer instructs this processing, with no opt-out offered.

No retention period

The policy says personal data is not kept longer than necessary for the stated purpose but names no number of days, months or years.

Data can be deleted after termination at Amplitude's discretion

Following termination Amplitude says it has no obligation regarding storage of customer data and may permanently delete it in its sole discretion, with no timeline given.

Shares with ad partners, with a cookie opt-out

Amplitude says it does not sell personal data but may share it with third party ad partners, and points users to Cookie Settings to opt out of that sharing.

What the policy is silent or vague on

Not stated: keeping user inputs out of model training
Not stated: a way to opt out of training
Not stated: whether training use differs by plan
Not stated: a deletion timeline after closure or request

Amplitude privacy rating

Training-data use0 of 4 disclosed

Keeps user inputs out of model training, or makes training opt-inSilent

Names a way to opt out of or into trainingSilent

Says whether training use differs by plan or tierSilent

Lets the user keep ownership of generated outputsPartial

Data-subject rights4 of 5 disclosed

Grants a right to access your dataDisclosed

Grants a right to delete your dataPartial

Offers data portability in a usable formatDisclosed

Grants a right to correct your dataDisclosed

Grants a way to object to or opt out of processingDisclosed

Retention and deletion0 of 4 disclosed

States a retention period for your dataPartial

States a deletion timeline after closure or requestSilent

Sets a shorter retention for AI conversation logsSilent

Commits to collecting only the data it needsPartial

Third-party sharing3 of 5 disclosed

Lists the categories of third parties it shares withDisclosed

References a sub-processor list or data processing agreementDisclosed

Does not sell or share data for advertising, or offers opt-outPartial

Names a safeguard for international data transfersDisclosed

States a standard for government and law-enforcement accessPartial

Transparency2 of 4 disclosed

Discloses that you are interacting with AIPartial

Marks AI-generated or synthetic outputNot applicable

Enumerates the categories of data it collectsDisclosed

Maps processing purposes to legal basesDisclosed

Is versioned and dated, with change noticePartial

Sensitive data and children2 of 2 disclosed

Discloses automated decisions and a human-review pathNot applicable

Limits the use of special-category dataDisclosed

Governs biometric data specificallyNot applicable

States protections for children's dataDisclosed

Security and accountability1 of 3 disclosed

Describes its security safeguardsPartial

Commits to breach notificationPartial

Names a certification or a privacy contactDisclosed

DisclosedPartialSilentAdverseNot applicable

Details

Category: BI & analytics
Modalities: text
Processes biometrics: No
Policy last updated: 2026-02-13
Region scored: Global / US-default
Last assessed: 2026-10-13

Documents examined

Other bi & analytics apps

Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.