Is Amplitude safe with your data?

Amplitude

Amplitude Inc.

55/100

Partial disclosure · grade C is 48–59 · high confidence

Scored 55 ± 5 (range 50–60)

The ±5 is measured, not chosen: re-running the grader on identical policy text landed inside this range for 96% of apps. Read a one-grade gap between two apps as noise. How we grade

Amplitude earns a C (55/100) because it discloses its data practices only in part.

Dealbreaker flag

D1.1: Amplitude may use techniques such as machine learning in order to improve the Services, and Customer instructs Amplitude to process its Customer Data for such purpose

#65

of 216 apps ranked

score · BI & analytics avg 47

vs category average

Grade scaleA · 70–100B · 60–69C · 48–59D · 35–47F · 0–34

Amplitude publishes a detailed, dated privacy notice with named rights channels, standard contractual clauses and enumerated data categories, but its terms instruct Amplitude to process customer data for machine learning with no opt-out, and no retention period or deletion timeline is named.

What Amplitude's privacy policy and terms of service say about your data

Machine learning on customer data

The terms state that Amplitude may use techniques such as machine learning to improve the Services and that the customer instructs Amplitude to process its customer data for that purpose, with no opt-out offered.

No retention period

Retention is described only as not longer than necessary for the stated purpose, with no number of days, months or years and no deletion timeline after an account closes.

Rights channels are concrete

Access, correction, copy and deletion requests run through the account profile page or named privacy email addresses, with a 30-day response commitment and an appeal route.

Transfers and sharing are documented

International transfers rely on European Commission-approved standard contractual clauses, ad-partner sharing is disclosed with a Cookie Settings opt-out, and the notice says Amplitude does not sell personal data.

What the policy is silent or vague on

Not stated: keeping user inputs out of model training
Not stated: a way to opt out of training
Not stated: whether training use differs by plan
Not stated: a deletion timeline after closure or request

Amplitude privacy rating

Training-data use0 of 4 disclosed

Keeps user inputs out of model training, or makes training opt-inSilent

Names a way to opt out of or into trainingSilent

Says whether training use differs by plan or tierSilent

Lets the user keep ownership of generated outputsPartial

Data-subject rights5 of 5 disclosed

Grants a right to access your dataDisclosed

Grants a right to delete your dataDisclosed

Offers data portability in a usable formatDisclosed

Grants a right to correct your dataDisclosed

Grants a way to object to or opt out of processingDisclosed

Retention and deletion0 of 4 disclosed

States a retention period for your dataPartial

States a deletion timeline after closure or requestSilent

Sets a shorter retention for AI conversation logsSilent

Commits to collecting only the data it needsPartial

Third-party sharing2 of 5 disclosed

Lists the categories of third parties it shares withDisclosed

References a sub-processor list or data processing agreementPartial

Does not sell or share data for advertising, or offers opt-outPartial

Names a safeguard for international data transfersDisclosed

States a standard for government and law-enforcement accessPartial

Transparency2 of 5 disclosed

Discloses that you are interacting with AISilent

Marks AI-generated or synthetic outputSilent

Enumerates the categories of data it collectsDisclosed

Maps processing purposes to legal basesDisclosed

Is versioned and dated, with change noticePartial

Sensitive data and children1 of 4 disclosed

Discloses automated decisions and a human-review pathSilent

Limits the use of special-category dataDisclosed

Governs biometric data specificallySilent

States protections for children's dataPartial

Security and accountability1 of 3 disclosed

Describes its security safeguardsPartial

Commits to breach notificationPartial

Names a certification or a privacy contactDisclosed

DisclosedPartialSilentAdverseNot applicable

Details

Category: BI & analytics
Modalities: text
Processes biometrics: No
Policy last updated: 2026-02-13
Region scored: Global / US-default
Last assessed: 2026-10-13

Documents examined

Other bi & analytics apps

Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.