Is Amplitude safe with your data?
Amplitude
Amplitude Inc.
Weak disclosure · high confidence
Amplitude earns a D (42/100) because it leaves much about its data practices unstated.
#139
of 205 apps ranked
42
score · BI & analytics avg 47
-5
vs category average
Amplitude discloses limited data rights (access, deletion, portability) via email requests, vague retention ("as long as necessary"), and shares personal data with ad partners with opt-out available; it names international transfer safeguards (SCCs and three DPF frameworks) and data security controls, but lacks AI transparency, concrete breach timelines, or certification disclosures.
What Amplitude's privacy policy and terms of service say about your data
Ad sharing with opt-out
Personal data may be shared with third-party ad partners via cookies or email lists, with opt-out in cookie settings
International transfer safeguards
Cross-border transfers use Standard Contractual Clauses and the EU, UK, and Swiss Data Privacy Frameworks
Vague retention
Data is kept no longer than necessary for the stated purpose, with no concrete period
Data rights by email
Access, correction, deletion, and portability are available but routed through email requests rather than self-service
The area-by-area breakdown for Amplitude is being prepared and will appear after its next scoring pass on the current rubric. The summary and highlights above reflect the latest assessment.
Details
- Category
- BI & analytics
- Modalities
- text
- Processes biometrics
- No
- Policy last updated
- 2026-06-01
- Region scored
- Global / US-default
- Last assessed
- 2026-06-21
Documents examined
Other bi & analytics apps
Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.