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Is Salesforce Einstein safe with your data?

B
Salesforce Einstein icon

Salesforce Einstein

Salesforce

83/100

Good disclosure · high confidence

Largely yes. Salesforce Einstein earns a B (83/100) for what it discloses about your data: the Trust Layer states that zero data retention is a strict policy: prompts and generated responses are never stored or used to train the underlying third-party large language models, and PII is masked before the prompt reaches the model.

#5

of 69 apps ranked

83

score · Enterprise copilot avg 60

+23

vs category average

Grade scaleA · 85–100B · 70–84C · 55–69D · 40–54F · 0–39

Salesforce Einstein sits at the top of the B band because it guarantees zero data retention for AI prompts, states clearly that the customer owns the data, and lists every data-subject right. It misses an A because controller-side retention timing is vague, the security language is generic, and the policy is silent on breach notification and government access standards.

What Salesforce Einstein's privacy policy says about your data

AI prompts never stored or trained on

The Trust Layer states that zero data retention is a strict policy: prompts and generated responses are never stored or used to train the underlying third-party large language models, and PII is masked before the prompt reaches the model.

Customer owns the data and outputs

Salesforce commits that the data it manages does not belong to Salesforce, it belongs to the customer. Permission-aware dynamic grounding then limits the model to customer-approved sources.

Full rights and named transfer safeguards

Section 10 grants access, rectification, erasure, restriction, portability, and objection. Section 7 names SCCs under Article 46 plus EU-US, Swiss-US, and UK DPF certification for international transfers.

Weak spots on retention timing and breach notice

Controller-side retention is described only as 'as long as required' with deletion after applicable retention periods and no number, security is described in generic terms, and the policy says nothing about breach notification or any government access standard.

What the policy is silent or vague on

  • Doesn't clearly: says whether training use differs by plan or tier
  • Doesn't clearly: states a standard for government and law-enforcement access
  • Doesn't clearly: commits to breach notification
  • Only partly: states a deletion timeline after closure or request

Salesforce Einstein privacy rating

Training-data use3 of 4 disclosed
Keeps user inputs out of model training, or makes training opt-inDisclosed
Names a way to opt out of or into trainingDisclosed
Says whether training use differs by plan or tierSilent
Lets the user keep ownership of generated outputsDisclosed
Data-subject rights5 of 5 disclosed
Grants a right to access your dataDisclosed
Grants a right to delete your dataDisclosed
Offers data portability in a usable formatDisclosed
Grants a right to correct your dataDisclosed
Grants a way to object to or opt out of processingDisclosed
Retention and deletion3 of 4 disclosed
States a retention period for your dataDisclosed
States a deletion timeline after closure or requestDisclosed
Sets a shorter retention for AI conversation logsDisclosed
Commits to collecting only the data it needsDisclosed
Third-party sharing2 of 5 disclosed
Lists the categories of third parties it shares withDisclosed
References a sub-processor list or data processing agreementDisclosed
Does not sell or share data for advertising, or offers opt-outDisclosed
Names a safeguard for international data transfersDisclosed
States a standard for government and law-enforcement accessSilent
Transparency4 of 4 disclosed
Discloses that you are interacting with AIDisclosed
Marks AI-generated or synthetic outputNot applicable
Enumerates the categories of data it collectsDisclosed
Maps processing purposes to legal basesDisclosed
Is versioned and dated, with change noticeDisclosed
Sensitive data and children3 of 3 disclosed
Discloses automated decisions and a human-review pathDisclosed
Limits the use of special-category dataDisclosed
Governs biometric data specificallyNot applicable
States protections for children's dataDisclosed
Security and accountability1 of 3 disclosed
Describes its security safeguardsDisclosed
Commits to breach notificationSilent
Names a certification or a privacy contactDisclosed
DisclosedPartialSilentAdverseNot applicable

Details

Category
Enterprise copilot
Modalities
text
Processes biometrics
No
Policy last updated
2026-05-19
Region scored
Global / US-default
Assessed
2026-06-20
Read Salesforce Einstein's privacy policy

Other enterprise copilot apps

Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.

Is Salesforce Einstein safe with your data? Grade B | AI App Trust & Transparency Index