AI Trust Center
Public transparency portal for sharing your AI governance practices.
Overview
The AI Trust Center is your public-facing transparency portal for AI governance. It allows you to share information about your AI practices, policies, and commitments with customers, partners, regulators, and other stakeholders.
In an era of increasing AI regulation and public scrutiny, demonstrating responsible AI practices builds trust and differentiates your organization. The Trust Center makes it easy to communicate your AI governance story.
Why use an AI Trust Center?
- Build customer trust: Demonstrate your commitment to responsible AI through transparency
- Regulatory compliance: Meet disclosure requirements under the EU AI Act and other regulations
- Competitive advantage: Differentiate from competitors by showcasing governance maturity
- Streamline inquiries: Reduce repetitive questions by publishing information publicly
Accessing the AI Trust Center
Navigate to AI Trust Center from the main sidebar to configure your public transparency portal. You can customize what information to display and generate a shareable link for external stakeholders.
Content sections
The AI Trust Center can include the following sections:
- Introduction: Share your purpose, AI statement, and mission to set the tone for stakeholders
- Compliance badges: Display certifications like EU AI Act, ISO 42001, ISO 27001, and NIST AI RMF
- Company description: Describe your organization, core values, and commitment to responsible AI
- Privacy and contact: Link to your privacy policy, terms of service, and provide contact details
Customization options
- Branding: Upload your logo and customize the header color to match your brand
- Title: Set a custom title for your AI Trust Center page
- Section toggles: Enable or disable individual sections to control what visitors see
- Visibility: Turn the Trust Center on or off — when enabled, it is available at /ai-trust-center
Best practices
- Keep it current: Regularly update your Trust Center to reflect current practices
- Be authentic: Share genuine commitments and progress, not just marketing
- Link from your website: Make the Trust Center easily discoverable from your main site
- Respond to feedback: Monitor for stakeholder questions and update content accordingly