Is Snowflake safe with your data?

Trains on your data

The listed uses of collected information include operating, auditing and improving the services, "which includes training our machine learning and artificial intelligence models." The policy names no opt-out, no opt-in, and no setting that turns this off.

You keep your uploads

Under the terms of service, the customer or its licensors retain all right, title and interest in uploaded Customer Data, and Snowflake's own right to process it is limited to what is necessary to provide the service, address technical problems, or comply with law.

No retention period

Personal information is kept "where we have an ongoing legitimate business need to do so" with no number attached. After termination there is a concrete thirty calendar day window to retrieve data, after which Snowflake says it will promptly delete it.

Advertising sharing, and gaps

Snowflake states it does not sell personal information, while disclosing that identifiers and device activity are shared with advertisers for cross-context behavioural advertising, with cookie settings and Global Privacy Control as the opt-out. The policy sets out no breach-notification commitment and no age gate.