Is Hightouch safe with your data?
Hightouch
Hightouch Inc.
Partial disclosure · high confidence
Hightouch earns a C (49/100) because it discloses its data practices only in part.
#88
of 216 apps ranked
49
score · Data platform avg 47
+2
vs category average
Hightouch publishes a detailed privacy policy with a named opt-out link, a global privacy control signal commitment and named EEA and UK representatives, but it says nothing about whether customer data trains models, names no retention period and gives no breach notification commitment.
What Hightouch's privacy policy and terms of service say about your data
Named opt-out route
The policy points to a "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link in the website footer, and commits to treating a Global Privacy Control browser signal as an opt-out of sale and sharing.
Advertising disclosures may be a sale
Hightouch states that sharing data with advertising partners and website visitor identification providers may constitute a "sale" or "sharing" under state privacy laws, and offers an opt-out rather than a no-sale commitment.
No retention period and no breach notice
Retention is described only as "as long as is necessary" with no number, there is no deletion timeline after account closure, and the policy makes no commitment to notify users of a data breach.
Training-data use unaddressed
Neither the privacy policy nor the terms say whether customer data or inputs are used to train models, and the terms only note that AI features may be offered under a separate addendum.
What the policy is silent or vague on
- Not stated: keeping user inputs out of model training
- Not stated: a way to opt out of training
- Not stated: whether training use differs by plan
- Not stated: a deletion timeline after closure or request
Hightouch privacy rating
Details
- Category
- Data platform
- Modalities
- text
- Processes biometrics
- No
- Policy last updated
- 2026-09-21
- Region scored
- Global / US-default
- Last assessed
- 2026-10-13
Documents examined
Each grade reflects our analysis of what an app states in its public privacy policy and terms as of the assessment date. It measures the transparency of those documents, not the company's actual data practices, security, or compliance. Grades are our opinion, offered for general information. Full disclaimer.